#1: What is Managed Web Analytics
Web Analytics is the process by which you are able to track and analyze your online business. This includes being able to determine which of your marketing efforts are working and which are losing you money, as well as being able to determine why people buy from you or why they leave your website never to return. When it comes to Web Analytics, you effectively have three choices:
1: Do not do it at all.
2: Do it yourself.
3: Have someone else do it for you.
We are option three. We will work with you and company to help you to improve your marketing, increase your conversion rate, and obtain more traffic to your website based on practical application of web analytics to your business.
#2: Why not do this myself?
Almost all online businesses have at least a basic form of tracking software. There are many software solutions out there which provide basic web analytics. There are however many insurmountable problems with these services which will cripple any online business that relies soley on them.
1: "One Size" does not fit all.
With very few exceptions, the testing and tracking software on the market today is designed for anyone and everyone. The problem with this approach is that every online business is different. Because of this, the software solutions which are available are full of general basic information which is virtually meaningless to your marketing and void of any information unique to your business that you can actually use. We customize our software unique to your business so that the reports you will see are entirely different than the reports any other client would see. Think of it as having your own web analytics company.
2: Your time is better spent elsewhere.
Even if we assume that you have a software package which provides you the information you need, information that is unique to your company, do you really have the time to do this? If you want to see real results from your web analytics, then you must be willing to take the time to go through the information and data you have collected. This is no simple task and will require many hours of effort on your part if you are to improve your business. If someone else is doing this boring and tedious work for you, then you are freed to do what you do best - build your company.
3: We are experts in statistics, probability, and web analytics.
Lets assume both that you have software which gives you the information you need, and that you have the many hours of free time needed to go over that information. Even then, do you have the expertise in statistics, probability, and web analytics to make the right decisions? Suppose you have two marketing efforts and one produces 4 sales, and the other produces 3 sales. Do you have enough information to know which is a winner and which is not? We will work with you to help you to make the right decisions based on the right information.
#3: Why not hire someone to do this?
Anyone you hire will face the same problems you would face if you chose to do it yourself. For example, what software are they going to use? If you are going to create custom analytics for your company from scratch you are likely looking at spending many thousands of dollars to build it, and thousands of dollars more per month to pay staff to operate and maintain it. If you hire someone to simply analyze the information you are already getting from software you use, then you will still have the enormous disadvantage that you are obtaining only very general information as opposed to information unique to your business. Finally, there is the cost. If you hire someone with the skills and expertise to do this then you will be spending thousands of dollars every month. Our solution is many times cheaper and more effective.
#4: What software do you use?
We use our own proprietary software which we have developed over a period of ten years. You are not required to buy or obtain any software or solution in order to use our service. We provide everything you need at no extra cost. Our software is designed to be customized for each of our clients so that when you sign up, we are able to create for you from scratch an entire suite of web analytics reports which is fully customized to your online business. This process takes about seven days from the time you sign up.
#5: How much does it cost?
Our goal is to make this service affordable to everyone who needs it. We have plans starting at $39.95/week. We encourage you to call us Toll-Free at (877) 351-4509 to discuss which plan would work best for your business. There is no minimum amount of time you have to stay with the service. You are free to cancel at any time, even after your first week.
#6: What services are included?
Included with All Plans:
As soon as you sign up, we assign a web analytics expert to your account. This is someone who has at least five years of professional online marketing experience and who has finished our training program. While they are busy studying your website and your marketing, our team of analytics engineers will be busy building a custom web analytics report suite for your business. This suite of reports will be available approximately seven days after you first sign up. Then from that point on, either every week or every month depending on your plan, your web analytics expert will work with you one-on-one to help you to both understand and apply the information we have obtained. We will make recommendations to you of changes you should make to your marketing, your content, and more based on the data we have obtained for your business.